Kanada Property has laid out its aggressive real estate strategy for 2026, highlighting the flagship project “ParQ Villa” in Cherng Talay, Phuket, along with the introduction of a new brand “I Leaf Privé.” The company plans to launch three additional low-rise housing projects in the same area, with a total value of 1.9 billion baht. They are also rolling out strong promotional offers, including a 0 baht payment plan for two years and assistance with monthly payments for 36 months during the upcoming housing and condominium fair, while proposing to the government measures to stimulate the market and promote the idea of “buying a home to solve household debt.”

Mr. Haskorn Boonyang, Managing Director of Kanada Property Co., Ltd., revealed that the housing market in 2026 will continue to face pressure from external negative factors that are difficult to control, particularly the ongoing conflicts involving the United States, Israel, and Iran, which may have widespread impacts on the Thai economy, especially in terms of exports, a key driver of the Thai economy. This situation could lead to a downward revision of GDP forecasts, along with rising pressures on energy prices, commodity prices, and construction costs. If the situation persists or escalates, it will further increase uncertainty. Additionally, there are internal structural issues, particularly high household debt levels and a persistent loan rejection rate from financial institutions, which remains high at around 50%, posing significant obstacles to purchasing and transferring property ownership.

“Although the housing market is facing multiple pressures, there are positive factors that help stabilize the situation, especially the reduction of the policy interest rate to 1%, which eases monthly payment burdens and makes it easier for consumers to secure loans. At the same time, it is expected that the Bank of Thailand will continue to relax LTV measures. New supply in the market is also beginning to slow down as many major developers reduce new project launches and focus more on clearing existing stock, which helps reduce intense price competition. Furthermore, the establishment of a new government that can operate smoothly and has sufficient support will contribute to stability in long-term economic policy solutions. All these factors help sustain and increase the chances for the housing market to gradually recover in the near future,” Mr. Haskorn stated.

In 2026, the company plans to focus on sustainability and adaptability to economic conditions, emphasizing liquidity maintenance and launching new projects in existing locations, totaling four projects valued at 1.9 billion baht. This includes the ParQ Villa project in Cherng Talay, Phuket, with an initial phase of 22 units starting at 24.9 million baht, valued at 650 million baht, along with the launch of the new brand “I Leaf Privé,” featuring Modern Contemporary style homes that emphasize high privacy with no more than 200 units per project in three potential locations:

The I Leaf Privé project in Lam Luk Ka, Klong 3, features large townhomes with 113 units starting at 3.29 million baht, equipped with complete amenities and located next to the upcoming Vista Space community mall. It is also close to Lat Sawai Market (500 meters) and Max Value, set to launch in May.

The I Leaf Privé project in Thalang, Phuket, includes both townhomes and twin houses totaling 187 units, priced from 2.79 to 4.99 million baht, expected to launch by the end of the year.

The I Leaf Privé project on Rama 2, Km 14, features only 15 premium single houses starting at 9 million baht, scheduled for sale from the second quarter onward.

For its marketing strategy, the company aims to reduce the burden on consumers to make home buying easier by offering payment assistance for 2-3 years, along with promotional giveaways that minimize customer spending and allow for immediate move-in. Recently, the company launched a special promotion at the 49th Housing and Condominium Fair from March 19-22, 2026, at the Queen Sirikit National Convention Center, including offers such as living for free for two years, 0 baht payment, assistance with payments for up to 36 months, a chance to win 1 baht of gold for every unit, and free furniture, air conditioning, transfer fees, three years of common area fees, curtains for the entire house, a carport roof, water pump and tank, and water and electricity meter fees, along with a Solar Cell Gift Voucher (conditions apply as specified by the company) for those booking the I Leaf project, which includes 18 ready-to-move-in projects in 10 locations, including Ram Inthra-Khu Bon, Rama 2, Pracha Uthit 90, Rangsit, Lam Luk Ka, Ratchaphruek-Kanchanaburi, Samut Sakhon, Theparak-Bang Bo, Pattaya, and Phuket, available only at the event.

Mr. Haskorn further stated that for the operational targets in 2026, the company aims for sales of 2.5 billion baht and transfer targets of 2 billion baht from new and existing projects, totaling 18 projects valued at over 10 billion baht. In 2025, the company achieved sales of approximately 2.4 billion baht and transfer amounts of about 1.7 billion baht, which, although lower than the original target due to severe loan rejection issues in the overall market, still allowed the company to maintain sales close to the target through continuous pricing strategies and customer support promotions.

In 2026, the real estate sector will still require support from the government to help stabilize the market amid pressures from both internal and external factors. Therefore, the company proposes that the government consider extending the measures to reduce transfer and mortgage fees to 0.01%, along with extending the relaxation of housing loan regulations (LTV) to stimulate purchasing power in the market. At the same time, it is believed that the government should support home buying as a key tool in solving household debt issues, known as the “buying a home to solve debt” concept, by allowing borrowers to use an additional loan amount of about 10%, originally designated for home decoration, to instead pay off existing high-interest debts, such as credit card debts or car loans, transforming unsecured debts into secured debts with homes as collateral.

“This approach will significantly reduce the monthly payment burden on citizens by more than half while also reducing the risk of non-performing loans (NPL) in the financial system, as it is a measure that can be implemented without requiring any additional budget from the government,” he concluded.

Mr. Haskorn also announced that the company plans to launch the ParQ Villa project in Cherng Talay, Phuket, valued at 650 million baht, which is the company's flagship project in the second quarter. The project is developed under the concept of “The Harmony of Living,” emphasizing balance and living in harmony with nature for sustainable happiness, featuring a large central garden of 5 rai designed with three layers of green space, including a natural stream, running and cycling lanes, and lush vegetation. After just one week of advertising the project, it has received positive feedback and initial bookings, reflecting confidence in the project's potential and uniqueness that meets consumer demands effectively. Interested parties can find more details at www.parqvilla.com and contact via WhatsApp at +66 81 639 2244.